Liverpool partnered with New Balance to supply their 15/16 kit.
This is the first time in their history Liverpool have worked directly with New Balance to produce their shirts, after the American company acquired their former kit supplier Warrior in a £300 million deal. On Liverpool's official website, it grandly states their new home shirt "represents the philosophy and values of the Club’s former great leader, Bill Shankly, combining the significance of tradition with superior performance and modern technology."
Promotional campaigns sometime promise much, but the end-product underdelivers. And unfortunately for Kop fans this is certainly one such instance.
Liverpool 15/16 Home Shirt: do American sporstwear firms get British fans needs? (image: liverpoolfc.com)
Dish cloth design circa Manchester United 12/13 and awful mock collar (image: newbalance.co.uk)
Rubber print - cheap and how many machine washes will it last? (image: newbalance.co.uk)
Does it look better from a distance? (image: newbalance.co.uk)
Where do we start? The shirt has a mock collar, and "raised rubber print" of the famous Liverbird and New Balance logo. Why not a real collar, and an embroidered badge? And the mismatched red squares on the front of the shirt resemble an old dish cloth that you might have seen at your grandmother's house many years ago. More worryingly for Liverpool fans it has a strong resemblance to Manchester United's much maligned 12/13 home shirt.
Worst shirt since the infamous 80's away shirts (image: liverpoolfc.com)
The motto used in this shirt's media campaigns is "Hold nothing back". But with this dreadful design, away fans certainly won't! However, the events of Hillsborough are commemorated on the nape of the shirt, and for this the supplier should be commended. With the exception of this tribute, this is a dreadful design. A Frankenstein creation, and the worst Liverpool shirt since the infamous yellow shirts from the 80's. Looks cheap. My rating = 2.5/10