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Liverpool 15/16 Home Shirt Reviewed

Published on June 10, 2015

By Robbie 87, Contributor for Soccerjury

19
2591

Liverpool partnered with New Balance to supply their 15/16 kit.

This is the first time in their history Liverpool have worked directly with New Balance to produce their shirts, after the American company acquired their former kit supplier Warrior in a £300 million deal. On Liverpool's official website, it grandly states their new home shirt "represents the philosophy and values of the Club’s former great leader, Bill Shankly, combining the significance of tradition with superior performance and modern technology." 

Promotional campaigns sometime promise much, but the end-product underdelivers. And unfortunately for Kop fans this is certainly one such instance.

15/16 Home Shirt

Liverpool 15/16 Home Shirt: do American sporstwear firms get British fans needs? (image: liverpoolfc.com)

Dish cloth design circa Manchester United 12/13 and awful mock collar (image: newbalance.co.uk)

Rubber print - cheap and how many machine washes will it last? (image: newbalance.co.uk)

Does it look better from a distance? (image: newbalance.co.uk)

Where do we start? The shirt has a mock collar, and "raised rubber print" of the famous Liverbird and New Balance logo. Why not a real collar, and an embroidered badge? And the mismatched red squares on the front of the shirt resemble an old dish cloth that you might have seen at your grandmother's house many years ago. More worryingly for Liverpool fans it has a strong resemblance to Manchester United's much maligned 12/13 home shirt.

82/84 Away shirt

Worst shirt since the infamous 80's away shirts (image: liverpoolfc.com)

The motto used in this shirt's media campaigns is "Hold nothing back". But with this dreadful design, away fans certainly won't! However, the events of Hillsborough are commemorated on the nape of the shirt, and for this the supplier should be commended. With the exception of this tribute, this is a dreadful design. A Frankenstein creation, and the worst Liverpool shirt since the infamous yellow shirts from the 80's. Looks cheap. My rating = 2.5/10

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Current Rating: 5.95

All Comments (19)

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Robbie Ackerman

by the way Soccerjury, where is my recognition prize : )

August 10 at 11:58pm Reply | Flag

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Robbie Ackerman

still here I see. Can't get to 1.4k!

August 10 at 11:58pm Reply | Flag

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Kal Kilby

Hey Robbie still here? Just under 1.4k - the views have slowed down a little. Competition from my articles : )

July 30 at 8:29pm Reply | Flag

Click to rate: 1 Vote Up Vote Down 0

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Robbie Ackerman

thanks Soccerjury! Hopefully the first of many.

July 17 at 12:00pm Reply | Flag

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Admin Soccerjury

Congratulations! The first ever 1k read article on Soccerjury. We'll aim to present something soon for this achievement.

July 14 at 10:42pm Reply | Flag

Click to rate: 1 Vote Up Vote Down 0

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Mark Lawes

There are far superior articles on this site, but this one has the highest. I shake my head in disbelief.

July 11 at 5:41pm Reply | Flag

Click to rate: 0 Vote Up Vote Down 0

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Kal Kilby

Wow! Congratulations Robbie. Hope its brightened you up.

July 9 at 8:22pm Reply | Flag

Click to rate: 2 Vote Up Vote Down 0

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Robbie Ackerman

1k!!!!

July 9 at 10:09am Reply | Flag

Click to rate: 2 Vote Up Vote Down 0

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Kal Kilby

just 20 away...wonder if you'll get an award or something

July 8 at 10:42pm Reply | Flag

Click to rate: 2 Vote Up Vote Down 0

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Robbie Ackerman

stuck on 30 something short : (

July 6 at 3:42pm Reply | Flag

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User's photo
Robbie Ackerman

Why promote something so bad? Look away Liverpool fans


June 10 at 7:42pm Reply | Flag

Click to rate: 3 Vote Up Vote Down 0

User's photo
Kal Kilby

Wow! Congratulations Robbie. Hope its brightened you up.

July 9 at 8:22pm Reply | Flag

Click to rate: 2 Vote Up Vote Down 0

User's photo
Robbie Ackerman

1k!!!!

July 9 at 10:09am Reply | Flag

Click to rate: 2 Vote Up Vote Down 0

User's photo
Kal Kilby

just 20 away...wonder if you'll get an award or something

July 8 at 10:42pm Reply | Flag

Click to rate: 2 Vote Up Vote Down 0

User's photo
Robbie Ackerman

stuck on 30 something short : (

July 6 at 3:42pm Reply | Flag

Click to rate: 2 Vote Up Vote Down 0

User's photo
Robbie Ackerman

Wow, 500 views - thanks everyone from a long-suffering Toon fan! Very unexpected! Hope the article isn't too provocative if you're a Red.

June 30 at 11:31pm Reply | Flag

Click to rate: 2 Vote Up Vote Down 0

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Kal Kilby

Lots of views on this article, could make 500 soon

June 29 at 11:29pm Reply | Flag

Click to rate: 2 Vote Up Vote Down 0

User's photo
Mark Lawes

yes, I'm an Evertonian making some mischief : )

June 27 at 8:05pm Reply | Flag

Click to rate: 2 Vote Up Vote Down 0

User's photo
Kal Kilby

Hey Robbie still here? Just under 1.4k - the views have slowed down a little. Competition from my articles : )

July 30 at 8:29pm Reply | Flag

Click to rate: 1 Vote Up Vote Down 0

User's photo
Admin Soccerjury

Congratulations! The first ever 1k read article on Soccerjury. We'll aim to present something soon for this achievement.

July 14 at 10:42pm Reply | Flag

Click to rate: 1 Vote Up Vote Down 0

User's photo
Mark Lawes

Creeping toward 1k. This post has nearly 10 times as many views as the next best one. How? Are there that many irate Liverpool's fans coming in.

July 3 at 7:54pm Reply | Flag

Click to rate: 1 Vote Up Vote Down 1

User's photo
Mark Lawes

An average kit for an average team : )

June 27 at 11:25am Reply | Flag

Click to rate: 1 Vote Up Vote Down 1

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