The new 15/16 Southampton home shirt was unveiled on May 15th, ahead of their final home match of last season.
Having adopted preodominantly red home shirts for the last few seasons, Southampton have reverted back to their historical red and white vertical stripes under their campaign slogan 'Show your Stripes'. The 15/16 shirt will be the second season running that Southampton have gone with the striped design, which is more traditional than the bolder, solid colour shirts of the 12/13 and 13/14 seasons. The shirt is manufactured by Adidas, after the Saints produced their own in-house design last season.
Also, the shirt features a white, round-neck collar, in keeping with the club's nickname, the Saints. The sleeves are all red as they were last season, but this time they include shoulder stripes, a common feature on many of Adidas's shirts.
The Southampton crest is embroidered centrally on to the shirt, slightly below the white rounded neck. Veho remain the shirt sponsor, having featured for the first time last season.
The 15/16 home shirt was launched under the campaign slogan 'Show your Stripes' (Southampton FC)
This is a shirt that seems to have divided opinion among fans.
Many like the clean design, and the almost retro feel to the shirt. The white round-neck is a new element to the shirt, which hasn't really been seen since the late 1950's and early 60's.
However, there is a feeling that this shirt has been seen elsewhere. Some fans have complained the latest design is similar to the recent Stoke City and Sunderland designs. And it is certainly reminiscent of the 12/13 Stoke City and Sunderland home shirts, which were also manufactured by Adidas. This is clearly a problem for non-title contending teams with adopting Adidas as a kit manufacturer, for there is little difference between one red and white striped shirt and the next. Adidas appear to use one of their design templates and apply it across several clubs.
12/13 Sunderland, 15/16 Southampton and 12/13 Stoke home shirts - all designed by Adidas
In summary, the kit has classic elements refrerencing Southamptons past, but have we not seen it before? My rating = 6.5/10